The name’s caramba
The Problem:
Caramba fungicide was competing with a range of other wheat fungicides for the attention and trust of farmers
The Audience:
Wheat farmers trying to eliminate head scab from their fields once and for all
The Solution:
Create an action-packed campaign that brings the hard-working power of Caramba to life as an international man of mystery and the world’s best spy
TIME TO PROTECT
For our farmers, applying crop protection products takes precise timing. Apply too early or too late, and your crops could be decimated by disease. But, with Caramba, that small window gets a little bigger. So when farmers apply this “secret agent” to protect their fields, diseases like head scab (yes, that’s a real crop disease name) don’t stand a chance.
RaDIO
Here we see our legendary Caramba spy face off against his arch-nemesis, Head Scab. The spot lets the audience listen into an epic final battle for the fate of wheat crops across the country. And there can only be one winner: Caramba.