BuilD Your legacy
The Problem:
Poncho Votivo 2.0 needed to convince farmers to invest in its seed treatment system
The Audience:
Soybean farmers that are debating whether to upgrade or change their seed treatment system
The Solution:
A comprehensive campaign across channels that showed that investing in Poncho Votivo 2.0 meant investing in their legacy
Online video
The campaign’s OLV spot brought our farmers right into a welcoming, warm home. Showing different nostalgic scenes and frames, we built this long-lasting tradition that farmers could experience with Poncho Votivo 2.0.
Our campaign utilized time-honored symbols of family and heritage. We wanted to put our farmers into these nostalgic moments to emphasize how Poncho Votivo 2.0 could help maintain them.
RADIO
To bring it all home, we carried through that same warm tone and feeling in our radio spots. Giving farmers a chance to reflect and not just look back at the legacy they’ve already created, but the one they’ll continue to build.