PROTECT THIS RICE
The Problem:
How can Sharpen and Facet L herbicides stand out from other herbicides in the eyes of rice farmers?
The Audience:
Rice farmers preparing for their next growing season
The Solution:
Show farmers exactly how much protection Sharpen and Facet L deliver for their crops using something they relate to: rice
ICONS OF PROTECTION
Throughout the campaign, we utilized hand-made rice art designs to create a variety of silhouettes. Each one focusing on a different symbol of protection.
Social
With more space to talk to consumers, we built on our strong, protective imagery with bold and confident messaging for farmers.
Radio
In our radio spot, we let the rice do the talking. With the sound of healthy rice grains filling up a silo, our narrator is always competing to stay heard and let farmers know about our protection.