When Purina became the first founding of St. Louis CITY SC, we had the opportunity to change the sporting landscape and show the world that pets and people are better together.

CHANGING THE ROLE OF PETS IN SPORTS

WE MADE HISTORY

For too long, pet lovers had to make a choice between doing the things they loved or staying with their furry friend. So we decided to change things. Introducing the Purina Club – the first and only permanent pet-friendly seating section in sports.

WE TOLD THE WORLD

In collaboration with the world’s favorite pet influencers, we spread the word and showed everyone that people and pets are truly better together.

@brodiethatdood My 2 favorite things, sports and pups! The new Purina Club is the best way to share a match day with your pup. Oh.. and of course the @St. Louis CITY SC won! ⚽️🐻🎉 #sponsored #purinaclub #allforcity #goldendoodle #soccer ♬ The Big Day - Alex Arias & Alexander Julius Wright

@tankthebrownlab #ad #purina has unleashed a paw-some way to enjoy game day with our furry friends at CITYPARK! The Purina Club is the ultimate celebration of people + pets + soccer... It's an experience you won't want to miss! #stlcitysc #AllForCity ♬ original sound - @tankthebrownlab

@brodiethatdood Brodie stopped by the Purina Transfer Wall to see what free agents were available for pick-up from CARE STL! 🐻🫶🏾 #sponsored #PurinaClub #Allforcity #adoption #goldendoodle #puppies ♬ FEEL THE GROOVE - Queens Road, Fabian Graetz

@hi.wiley Join us for a day of baseball, or as Wiley sees it: Stick vs Ball at the giant hot dog stand! Wiley is what you might call a Velcro dog (to the extreme), so any time we can spend attached at the hip is his idea of a good time. #ad That’s why he was so excited when @Purina Animal Nutrition invited us both to #PoochesInTheBallpark at the @St. Louis Cardinals ♬ original sound - Wiley

@brodiethatdood Brodie has taken so many pics that he knows how to pose for selfies by himself 🐻🤳🏾 #goldendoodle #fluffy #petfluencer #dogsoftiktok #reactions ♬ OUT NOW Enzo Smooth Operator - Enzo is Burning

@hi.wiley A dog’s life may be short, but their worlds should be wide.” That’s my motto, so I love involving my dogs in as much of my life as possible. It makes me so thankful for brands like @Purina Animal Nutrition who understands the importance of doing things together and including your furry best friend in your day-to-day life. #ad Recently we were able to travel to Saint Louis for Purina’s annual event, Pooches in the Ballpark. We joined hundreds of other dogs and their best friends to enjoy a day together in the sunshine at the Saint Louis @St. Louis Cardinals game. It was a day made for the dogs with a doggy parade around the track, gift bags full of treats and goodies, costume contests, and every detail considered to make the day special and enjoyable for all, humans and dogs alike. Purina is committed to creating more spaces and events that allow for more time together with your furry best friend, and I think that’s a mission we can all get behind. And after the awesome day we had together at the ballpark, I know Wiley agrees, too. #PoochesInTheBallPark ♬ original sound - Wiley

WE DEBUTED NEXT TO MESSI

Apple TV+ approached Purina less than a month before the first-ever Leagues Cup about a branded segment during the broadcast. In less than two weeks, we created, sold and produced Purina’s first-ever in-match feature during a live broadcast.

And when Lionel Messi made his Inter Miami debut in front of millions of eyes from across the world, the Underdog Report made its first-ever appearance, too.

WE BROUGHT MORE DOGS TO MORE STADIUMS

As one of the leading voices in the world of pet health and pet nutrition, why wouldn’t organizations turn to Purina when they want to bring more pets to their space?

That’s why we partnered with the LA Galaxy and their mascot that I think is an alien to create a Know Before You Go video for their annual Pups at the Pitch night.

WE WORKED WITH THE PROS

Being a professional athlete isn’t always easy. The mental toll of always needing to be on your A game during matches and practices can be draining on players. So we decided to bring them some much-needed seratonin boosts with a Purina Puppygram.

WE MADE MATCHDAY MEAN MORE

Introducing the Purina Transfer Window – a footprint that helps soccer fans find the newest member of their team by bringing adoptable pets to pre-match festivities. We even turned our stadium giveaway into a way for people to find their new furry best friend.