It’s GIving Delulu.

American Express partnered with Renee Rapp during Coachella to create their footprint on the festival grounds. So we figured out how to bring Renee’s unmistakable and unapologetic vibe and connect one of the world’s most iconic brands with a new Gen Z audience.

RENEE SAW THE FUTURE

Festivalgoers could get their very own tarot card reading courtesy of Renee. We even hand-delivered the cards once they were done.

WE MADE A MARKET

While they took a break from the between sets, card members could add new pieces to their festival fits at our own Amex night market featuring different small business partners.

From the coziest room you’ve ever seen to hand-crafted mocktails and a chrome desert to explore, we set the stage for card members to experience the truly delulu side of Coachella (along with some much needed air conditioning).

WE SET THE VIBE

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AND WE SPREAD THE WORD

@helenowen What Coachella #withAmex looks like! Make sure to stop by the @American Express Experience this weekend (or next!) - if you’re a Card Member you get access to this mystical immersive experience and you can bring up to three friends! #AmexAmbassador #ad ♬ PLAYOFFS - HYMN & Slip.stream
@nikimcc Exclusive Amex Reneé Rapp Coachella mystery merch ✨ #reneerapp #reneérapp #snowangel #reneerappcoachella #coachella #coachellamerch @reneé @youngexwives ♬ original sound - niki✨
@madeleine_white Back with @American Express and it’s FAB this year! At the Amex Experience you can get your fortune read by Reneé Rapp, an exclusive Non-Alch , small business night market, mystery merch and so much more.. don’t miss the fun #withAmex at Coachella!! #AmexAmbassador #ad ♬ Ice Cube - Lolo Zouaï
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